Winebiz | Australia's wine industry portal by Winetitles

Successful events have wineries bursting into song

More than ever Australian wineries are hosting music events to build their wine brands. Just this week Pokolbin producer, Hope Estate, announced it was in the final throes of its $3 million project – which includes the completion of the region’s largest amphitheatre – covering 2.5ha with seating for 19,000 people. No doubt there will be some big-ticket performers heading to Pokolbin in the next few months and over the years, putting Pokolbin in the national, and international spotlight. In this exclusive article for www.winebiz.com.au, Winetitles’ journalist Bianca Turner speaks with some of the nation’s pioneers of concerts and events, to learn more about how event marketing works to build their profile and sales. Continue reading »»»